Box Office

Weekend BO Results: ‘Infinity War’ Leads The Way In Poor Box Office Weekend For New Openers

Written by Dapo Olowu

In just 11 days, ‘Infinity War’ became the quickest film to ever reach $1bn worldwide, a number bolstered by a domestic total of $453.1m (already the 15th biggest of all time) and made all the more impressive by it not opening in China until this Friday. If it wasn’t clear before, Disney (and the MCU) is a Box Office powerhouse, so it’s no surprise that this ‘must-see’ blockbuster is looking to break every record in its path.

However, one record it has missed out on this weekend was the biggest second weekend of all time. ‘The Force Awakens’ still stands strong with $149.2m, but ‘Infinity War’ only brought in a total of $114.8m, easing into second spot in the rankings (ahead ofBlack Panther’). A drop of 55.5% not only fell right in line with our prediction, but also alongside other ‘third-in-trilogy’ MCU movies (‘Iron Man 3’ – 58.4%, ‘Captain America: Civil War’ – 59.5%, and ‘Thor: Ragnarok’ – 53.5%). It may be a little premature to estimate ‘Infinity War’s final domestic gross in just its sophomore weekend, but by looking at the aforementioned films’ domestic total/opening weekend multipliers, we’d get the following numbers:

  • If ‘Infinity War’ performed like ‘Iron Man 3’: Domestic Total of $605.6m (2.35x multiplier).
  • If ‘Infinity War’ performed like ‘Civil War’: Domestic Total of $587.6m (2.28x multiplier).
  • If ‘Infinity War’ performed like ‘Thor: Ragnarok’: Domestic Total of $662.3m (2.57x multiplier).

With ‘Infinity War’ looking to be the first summer film to ever hit $2bn, it’ll need to perform similarly to ‘Ragnarok’, or even better, and look to reach closer to the $700m figure like ‘Black Panther’. A big ask, even for a film like ‘Infinity War’, with competition such as ‘Deadpool 2’ and ‘Solo’ coming later this month.

Now, onto the other films this weekend — sailing steadily in second place was Eugenio Derbez’s ‘Overboard’, pulling in $14.7m. Another strong opening for Derbez and Pantelion Films who, after ‘Instructions Not Included’s $7.9m opening (from 350 cinemas), and ‘How To Be A Latin Lover’s $12.2m opening last year, are starting to master the art of getting the most of out of target audiences in under 2,000 cinemas. This must be a sigh of relief for Anna Faris, who would have to look all the way back to 2012 for the last time she had a non-animated opening this big (2012’s ‘The Dictator’ with $17.4m). ‘Overboard’ can also be proud of its relatively small $12m budget, which should hopefully ensure a bit of profit.

Next is ‘A Quiet Place’, which posted a remarkable drop of just 29.5% — the lowest in the top 10 this weekend. The post-‘Infinity War’ stabilisation of the Box Office meant that ‘A Quiet Place’ brought in $7.8m from Friday to Sunday, pushing its worldwide gross to $255.5m, just $300k over ‘Get Out’ and into the 11th spot in the all-time biggest horror movies list (just $1m under 2014’s ‘Annabelle’ for 10th). Similarly, ‘I Feel Pretty’ held steady by grossing $5.1m (a 38% drop) and will now be hoping to cross the $40m domestic mark during the week. What’s impressive here, is how well it held up against competition from ‘Overboard’, and even though its reviews are less than spectacular, the power of original content seems to be boosting its word-of-mouth reviews.

Another impressive performance this week came from The Rock’s ‘Rampage’, dropping just 36% to take 5th place. Although its chances of making $100m domestically are dead and buried, Warner Bros will be pleased that a $90m+ total is nearly guaranteed, and its $378.8m worldwide may at least help it break-even (although the $140m spent on printing & advertisements may come back to bite its tail).

New release, ‘Tully’, was one of the 2 new releases that failed to impress in the Box Office this weekend (‘Bad Samaritan’ didn’t even make the top 10). The $3.3m gross was a disappointment, regardless of the budget, and tore a hole in our $4.5m predictions last week. To put this into context, ‘Black Panther’ also grossed $3.3m, but in its 12th week of release. In fact, ‘Black Panther’ remaining in the top 10 of the Box Office for 12 consecutive weekends has only been bettered by a handful of films in the last decade: ‘La La Land’, ‘Zootopia’, ‘Frozen’, and ‘Avatar’.

Truth or Dare’ continued this weekend’s trend of lower-than-expected drops by posting a fall of only 42%, allowing it to creep ever-so-quietly towards the $40m mark where its expected to finish. ‘Super Troopers 2’ brought in $1.9m, with a per-cinema-average gross of just $884 — a sure indication that theatres will begin to remove the film from its screens ASAP. Finally, ‘Blockers’ edged out ‘Bad Samaritan’ for the 10th spot, earning $1.8m during the weekend.

So, where do you think ‘Infinity War’ will finish? Have you ever been impressed by a Box Office performance like ‘Black Panther’s before? Shocked that ‘I Feel Pretty’ is still in the top 5, after three weekends? Let us know your thoughts on Twitter – we’re at @JUMPCUT_ONLINE.

 

Rank Last Week Rank Film Weekend Gross Total U.S. Gross Weekend drop Jumpcut’s prediction Difference Week number
1 1 Avengers: Infinity War $114.8m $453.1m -55.5% $116m $1.2m 2
2 Overboard $14.7m $14.7m $14m $0.7m 1
3 2 A Quiet Place $160.1m $7.8m -29.5% $6.6m $1.2m 5
4 3 I Feel Pretty $5.1m $37.9m -38.2% $4.1m $1m 3
5 4 Rampage $4.6m $84.8m -35.6% $3.6m $1m 4
6 Tully $3.3m $3.3m $4.5m $1.2m 1
7 5 Black Panther $3.3m $693.2m -31.3% $3.3m $0m 12
8 7 Truth or Dare $1.9m $38.2m -42.2% $1.3m $0.6m 4
9 6 Super Troopers 2 $1.9m $25.5m -49.8% $1.3m $0.6m 3
10 8 Blockers $1.8m $56.2m -41.1% 5

 

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