Hands up – who said ‘Crazy Rich Asians’ would gross a sub-$20m second weekend? Well, they (we) were dead wrong, because the romantic-comedy, starring Constance Wu, Henry Golding, and Awkwafina, dropped just 6% to earn $24.8m from Friday to Saturday, after it’s opening last weekend of $26.5m.
It’s a weekend fall that marks the 3rd smallest ever for a wide release (in over 3,000 cinemas, not in December, and not during an American holiday weekend, mind you) behind 2011s ‘Puss in Boots’ and 2003s ‘Brother Bear’, and leaves the film on a domestic gross after 2 weekends of $76.6m. The opening weekend multiplier already stands at 2.90x, and will only grow as the film continues to benefit from good reviews, a stellar cast, and strong word of mouth.
The question on the industry’s lips now is: just how far can this thing go? With the U.S. celebrating Labor Day next Monday, the first September weekend itself is notorious for low drops, giving ‘Crazy Rich Asians’ more room to grow. Gone are the comparisons with ‘My Big Fat Greek Wedding 2’ and in come the estimates alongside award-winning drama ‘The Help’, which finished on a remarkable $169.7m. It takes a brave somebody to bet against ‘Crazy Rich Asians’ beating that target.
Warner Bros. will be equally happy with the performance of ‘The Meg’, which earned $12.8m to breach the $100m domestic total. Its $411.6m global total so far is just $15m away from another WB monster-flick ‘Rampage’, and a $500m total looks nailed on as weeks go by.
Not all studios can say they’re having such a good year however, as both STX and Global Road faltered this weekend with their releases. While Melissa McCarthy’s ‘The Happytime Murders’ saw a career-low opening for her as lead with just $9.5m, Global Road’s ‘A.X.L.’ brought in just $2.8m off a $10m budget.
The former continues the downward-trend in the openings of R-rated comedies this year, after ‘Blockers’ ($20.6m), ‘Super Troopers 2’ ($15.2m), ‘Tag’ ($14.9m), and ‘The Spy Who Dumped Me’ ($12.1m) in recent months. Its $40m budget draws similarities to 2017s ‘The House’, starring Amy Poehler and Will Ferrell, which opened to $8.7m and finished on $26.5m in the U.S. Although ‘The Happytime Murders’ looks to slightly improve on this, its C- on Cinemascore practically ensures it’ll flop, meaning another poor financial showing for STX. It’s last release, ‘Mile 22’, only just reached $25m domestically after a $6.4m weekend.
Meanwhile, ‘Mission: Impossible – Fallout’ is just $6m away from $200m in the U.S. after its $8.1m weekend. Its current worldwide total of $538.8m puts it just behind ‘M:I2’ as the 4th biggest in the franchise so far. ‘Disney’s Christopher Robin’s $6.3m gross put it just ahead of ‘Alpha’ ($6m), ‘BlacKkKlansman’ ($5.1m), and ‘Slender Man’ ($2.8m).
How far can ‘Crazy Rich Asians’ go? Could it hit a $200m domestic total? Let us know your thoughts on Instagram and Twitter – we’re at @JUMPCUT_ONLINE.