Box Office

Weekend BO Predictions: It’s a Hattrick For ‘Crazy Rich Asians’ On Labor Day

Written by Dapo Olowu

It’s holiday-time in the United States, with the 4-day Labor Day weekend promising terrifying lows, dizzying highs, and creamy middles. ‘The Simpsons’ references aside, the next few days will be particularly special for ‘Crazy Rich Asians’, which aims to end the summer by becoming the first film since ‘Avengers: Infinity War’ in May to top the Box Office charts for three weekends straight by earning around $24m. That’s just a 3% fall from last weekend and means that not even the three new wide releases – historical drama ‘Operation Finale’, John Cho’s ‘Searching’, and sci-fi ‘Kin’ – can realistically compete with.

By Saturday, Jon Chu’s romantic comedy would’ve passed $100m domestically, and by the end of Monday night, could land itself in the top 20 romantic comedies of all time in the U.S. With a 4-day weekend expected to be around the $29m mark (the extra day usually provides a 20% boost), it’s miles ahead of its nearest competitor ‘The Meg’, which will pull in a brilliant $11.5m from Friday to Sunday in its continued hunt for the $500m global total.

Next is new thriller ‘Searching’, the directorial debut of Aneesh Chaganty, which boasts an impressive 91% on Rotten Tomatoes. Drawing similarities with Blumhouse’s 2014 hit ‘Unfriended’ for its ‘POV-of-computer screens’ style, it boasts the far superior critical reception, but its commercial success will be harmed by the underwhelming 1,200 cinema count.

Released last week in just 9 theatres, it earned a surprising $43k per-cinema average and an A on Cinemascore. Can the film, starring John Cho (‘Star Trek’, ‘Harold and Kumar’), Michelle La, and Debra Messing, defy the odds? Possibly. A 3-day gross around $7m is our optimistic view, and should be in amongst ‘The Happytime Murders’ and ‘Mission: Impossible – Fallout’ for a 3rd place finish.

Looking to open close to ‘Searching’ is ‘Operation Finale’, with $5m. The historical drama, directed by Chris Weitz (‘Twilight: New Moon’, ‘About a Boy) and starring Oscar Isaac, Ben Kingsley, and Melanie Laurent, opened on Wednesday to $1m, and tells the true story of the attempts to capture Nazi Adolf Eichmann in the early 60s. A recent Oscar Isaac period piece ‘The Promise’, bombed in the face of controversy with $12.4m worldwide off of a $90m budget, with its 49% on the Tomatometer only slightly worse than ‘Operation Finale’s 61%.

Its $5m gross will marginally improve upon ‘The Promise’s $4.1m, and its budget (around $20m) gives a little bit more breathing space. Still, this will struggle to make an impact against ‘Disney’s Christopher Robin’ ($6m) and ‘Alpha’ ($5.3m), but should have enough to see off ‘BlacKkKlansman’ ($4.7m) and ‘Kin’.

Kin’s the widest release of the newbies this weekend with over 2,000 cinemas, but will struggle the most to secure a top 10 finish. Not even James Franco and Zoe Kravitz can save this sci-fi action flick, with its 32% on Rotten Tomatoes, from being a flop. We’re seeing similarities between this and ‘The Darkest Minds’, which opened to $5.8m a month ago. The fact that ‘Kin’ doesn’t have the luxury of being based on a popular book, however, brings its estimated opening right down to about $4.6m.

With ‘Crazy Rich Asians’ and ‘The Meg’ proving to be runaway successes, this marks a fruitful period for book adaptations, which raises the question: did you see this coming? Let us know if you did or not on Twitter and Instagram – we’re at @JUMPCUT_ONLINE.

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