Weekend BO Results: ‘Infinity War’ Leads The Way In Poor Box Office Weekend For New Openers

Written by Dapo Olowu

In just 11 days, ‘Infinity War’ became the quickest film to ever reach $1bn worldwide, a number bolstered by a domestic total of $453.1m (already the 15th biggest of all time) and made all the more impressive by it not opening in China until this Friday. If it wasn’t clear before, Disney (and the MCU) is a Box Office powerhouse, so it’s no surprise that this ‘must-see’ blockbuster is looking to break every record in its path.

However, one record it has missed out on this weekend was the biggest second weekend of all time. ‘The Force Awakens’ still stands strong with $149.2m, but ‘Infinity War’ only brought in a total of $114.8m, easing into second spot in the rankings (ahead ofBlack Panther’). A drop of 55.5% not only fell right in line with our prediction, but also alongside other ‘third-in-trilogy’ MCU movies (‘Iron Man 3’ – 58.4%, ‘Captain America: Civil War’ – 59.5%, and ‘Thor: Ragnarok’ – 53.5%). It may be a little premature to estimate ‘Infinity War’s final domestic gross in just its sophomore weekend, but by looking at the aforementioned films’ domestic total/opening weekend multipliers, we’d get the following numbers:

  • If ‘Infinity War’ performed like ‘Iron Man 3’: Domestic Total of $605.6m (2.35x multiplier).
  • If ‘Infinity War’ performed like ‘Civil War’: Domestic Total of $587.6m (2.28x multiplier).
  • If ‘Infinity War’ performed like ‘Thor: Ragnarok’: Domestic Total of $662.3m (2.57x multiplier).

With ‘Infinity War’ looking to be the first summer film to ever hit $2bn, it’ll need to perform similarly to ‘Ragnarok’, or even better, and look to reach closer to the $700m figure like ‘Black Panther’. A big ask, even for a film like ‘Infinity War’, with competition such as ‘Deadpool 2’ and ‘Solo’ coming later this month.

Now, onto the other films this weekend — sailing steadily in second place was Eugenio Derbez’s ‘Overboard’, pulling in $14.7m. Another strong opening for Derbez and Pantelion Films who, after ‘Instructions Not Included’s $7.9m opening (from 350 cinemas), and ‘How To Be A Latin Lover’s $12.2m opening last year, are starting to master the art of getting the most of out of target audiences in under 2,000 cinemas. This must be a sigh of relief for Anna Faris, who would have to look all the way back to 2012 for the last time she had a non-animated opening this big (2012’s ‘The Dictator’ with $17.4m). ‘Overboard’ can also be proud of its relatively small $12m budget, which should hopefully ensure a bit of profit.

Next is ‘A Quiet Place’, which posted a remarkable drop of just 29.5% — the lowest in the top 10 this weekend. The post-‘Infinity War’ stabilisation of the Box Office meant that ‘A Quiet Place’ brought in $7.8m from Friday to Sunday, pushing its worldwide gross to $255.5m, just $300k over ‘Get Out’ and into the 11th spot in the all-time biggest horror movies list (just $1m under 2014’s ‘Annabelle’ for 10th). Similarly, ‘I Feel Pretty’ held steady by grossing $5.1m (a 38% drop) and will now be hoping to cross the $40m domestic mark during the week. What’s impressive here, is how well it held up against competition from ‘Overboard’, and even though its reviews are less than spectacular, the power of original content seems to be boosting its word-of-mouth reviews.

Another impressive performance this week came from The Rock’s ‘Rampage’, dropping just 36% to take 5th place. Although its chances of making $100m domestically are dead and buried, Warner Bros will be pleased that a $90m+ total is nearly guaranteed, and its $378.8m worldwide may at least help it break-even (although the $140m spent on printing & advertisements may come back to bite its tail).

New release, ‘Tully’, was one of the 2 new releases that failed to impress in the Box Office this weekend (‘Bad Samaritan’ didn’t even make the top 10). The $3.3m gross was a disappointment, regardless of the budget, and tore a hole in our $4.5m predictions last week. To put this into context, ‘Black Panther’ also grossed $3.3m, but in its 12th week of release. In fact, ‘Black Panther’ remaining in the top 10 of the Box Office for 12 consecutive weekends has only been bettered by a handful of films in the last decade: ‘La La Land’, ‘Zootopia’, ‘Frozen’, and ‘Avatar’.

Truth or Dare’ continued this weekend’s trend of lower-than-expected drops by posting a fall of only 42%, allowing it to creep ever-so-quietly towards the $40m mark where its expected to finish. ‘Super Troopers 2’ brought in $1.9m, with a per-cinema-average gross of just $884 — a sure indication that theatres will begin to remove the film from its screens ASAP. Finally, ‘Blockers’ edged out ‘Bad Samaritan’ for the 10th spot, earning $1.8m during the weekend.

So, where do you think ‘Infinity War’ will finish? Have you ever been impressed by a Box Office performance like ‘Black Panther’s before? Shocked that ‘I Feel Pretty’ is still in the top 5, after three weekends? Let us know your thoughts on Twitter – we’re at @JUMPCUT_ONLINE.

 

Rank Last Week Rank Film Weekend Gross Total U.S. Gross Weekend drop Jumpcut’s prediction Difference Week number
1 1 Avengers: Infinity War $114.8m $453.1m -55.5% $116m $1.2m 2
2 Overboard $14.7m $14.7m $14m $0.7m 1
3 2 A Quiet Place $160.1m $7.8m -29.5% $6.6m $1.2m 5
4 3 I Feel Pretty $5.1m $37.9m -38.2% $4.1m $1m 3
5 4 Rampage $4.6m $84.8m -35.6% $3.6m $1m 4
6 Tully $3.3m $3.3m $4.5m $1.2m 1
7 5 Black Panther $3.3m $693.2m -31.3% $3.3m $0m 12
8 7 Truth or Dare $1.9m $38.2m -42.2% $1.3m $0.6m 4
9 6 Super Troopers 2 $1.9m $25.5m -49.8% $1.3m $0.6m 3
10 8 Blockers $1.8m $56.2m -41.1% 5

 

Advertisements

Weekend BO Results: ‘Infinity War’ Conquers The Box Office As Opening Records Are Destroyed

Written by Dapo Olowu

Just weeks after ‘Black Panther’ broke domestic and worldwide Box Office records, ‘Avengers: Infinity War’ flexes its own financial muscles to absolutely annihilate the opening weekend record gross in the United States, and demolish any fears of a superhero fatigue.

A 3-day haul of $257.7m smashes ‘The Force Awakens’ record by $10m and has set the film up to be one of the biggest of all time. Not only has ‘Infinity War’ reclaimed the opening weekend record for the MCU (‘The Avengersheld it from 2012 to 2015 with $207.4m), but it also maintains Disney’s recent Box Office dominance; as 9 out of the 10 biggest domestic openings of all time are currently all Disney movies.

With a worldwide opening weekend of $640.5m, ‘Infinity War’ cruised to the title of biggest worldwide opening of all time, around $100m over the $541.9m ‘Fate of the Furious’ made last year. All this, mind you, without ‘Iinfinity War’ opening in China (the 2nd-biggest market in the world) and Russia. While ‘F8′ can still boast about having the biggest non-US opening ($443.2m vs. IW’s $382.8m), ‘Infinity War’ will now be looking at the bigger picture: hitting the billions.

As expected, ‘A Quiet Place’ came in at number 2 with a very respectable gross of $11m – a drop of just 47%, a fantastic number considering the circumstances. What this also means, is that this was the biggest difference ever between the top 2 films in the Box Office during one weekend, at $246.7m. As the records keep trickling in, ‘A Quiet Place’ will surely be pleased that it’s now bigger than horror-hit ‘Split’ in the U.S. ($148.5m vs. $138.3m), and is now just $30m away from ‘Get Out’s domestic (and $20m from its worldwide) gross.

Next on the list was Amy Schumer’s ‘I Feel Pretty’, and similarly to ‘A Quiet Place’, this suffered an impressive drop of under 50%, a welcome surprise for the comedy that’s now just $2m short of matching its budget in the Box Office. It should be looking to make another $15-20m before it’s run is done, a nice little return on a frankly bloated production cost.

The first major calamity at the hands of ‘Infinity War’ was of course ‘Rampage’, the action-adventure flick that not even Dwayne ‘The Rock’ Johnson could save this weekend. A 64% drop was always coming, making hopes of a $100m domestic return a distant dream, as well as the potential for $400m worldwide to break-even. Regardless, having $335m in the bank is a testament to a) The Rock’s pulling power, and b) the public’s willingness to watch giant monkeys causing havoc in urban cities.

Now we come to ‘Black Panther’, which I (rightly) predicted would see a boost from IW, but also (wrongly) predicted would actually increase from last weekend’s gross. It brought in a mighty $4.7m (in its 11th weekend!), only dropping 4%, which is a fantastic achievement. Although, I can’t be sure if Disney did embrace the ‘Disney double’ and offered discounts, but I’m sure many cinema-goers took it upon themselves to watch T’Challa and the rest before seeing ‘Infinity War’. Now officially bigger than ‘The Last Jedi’, ‘Black Panther’ will surely aim to beat ‘Harry Potter and the Deathly Hallows Pt.2’ for no. 7 on the all-time charts.

Much like last week, ‘Super Troopers 2’ surprised us all, but this time with the biggest weekend drop of the top 10, falling 75% and posting just $3.7m. The front-loaded comedy dropped like a stone this week, a bigger fall than ‘Truth or Dare’, that stayed consistent during its 3rd weekend with another 58% drop. It looks like ‘Truth or Dare’ will make another $5m max to reach a $40m domestic total, a likely profit from just a $3.5m budget.

Blockers’ posted its biggest drop yet, with just under 57%, making $3m in a weekend that is proving fruitful for comedies. The less audience crossover the better, it seems, as ‘Ready Player One’ suffered a heavy 65% loss in gross compared to last weekend. With $130.8m from the U.S. and $545m worldwide, ‘Ready Player One’ will be jumping for joy at the fact it opened a full month before ‘Infinity War’, meaning it made its money (and then some) before any meaningful competition came into play. Finally, it was ‘Traffik’, not ‘Isle of Dogs’ that snatched 10th place with $1.6m (just $200k over 11th).

Next week we’re back at the races with 3 new wide releases: ‘Bad Samaritan’, ‘Overboard’, and ‘Tully’. Who’ll fall out of the top 10, who’ll remain, and how much will ‘Infinity War’ make in its 2nd weekend? Let us know your thoughts, we’re on Twitter at @JUMPCUT_ONLINE.

Rank Last Week Rank Film Weekend Gross Total U.S. Gross Weekend drop Jumpcut’s prediction Difference Week number
1 Avengers: Infinity War $257.7m $257.7m $240m $17.7m 1
2 1 A Quiet Place $11m $148.5m -47.4% $11.7m $0.7m 4
3 3 I Feel Pretty $8.2m $29.6m -49% $7.5m $0.7m 2
4 4 Rampage $7.2m $78m -64.1% $8.2m $1m 3
5 8 Black Panther $4.7m $688.4m -4% $5.6m $0.9m 11
6 4 Super Troopers 2 $3.7m $22.2m -75.4% $5.7m $2m 2
7 5 Truth or Dare $3.3m $35.4m -58.1% $3.2m $0.1m 3
8 7 Blockers $3m $53.2m -56.5% $3.4m $0.4m 4
9 6 Ready Player One $2.6m $130.8m -65.4% $3.2m $0.6m 5
10 9 Traffik $1.7m $6.8m -58% 2

Weekend BO Prediction: Forget Infinity Stones – Thanos Aims For The Opening Record

Written by Dapo Olowu

What this weekend lacks in new releases, it more than makes up for in pure spectacle. ‘Avengers: Infinity War’, the culmination of a decade’s-worth of MCU films, opens in the U.S. this Friday, leaving the rest of the Box Office in its wake. The big question is, of course, what records will this break?

So, what’s opening this weekend?

Opening in almost 4,500 cinemas in the U.S. (nearly a record in itself), the Russo brothers flick is looking to break all sorts of records, both in the States and abroad. From Vietnam and India, to Australia and America, it seems as if ‘Infinity War’ is breathing down the neck of various opening weekend records across the globe. Just a couple of weeks ago, its U.S. pre-sales (according to Fandango) were already outpacing the last 7 MCU films combined. Here’s a reminder of the records it may actually achieve this weekend:

  • Sixth film to make over $200m in its opening weekend (after ‘The Force Awakens’, ‘The Last Jedi’, ‘Jurassic World’, ‘The Avengers’, and ‘Black Panther’)
  • Biggest MCU opening (beating ‘The Avengers’ $207.4m in 2012)
  • Biggest pre-summer opening (beating ‘Black Panther’s $202m in 2018)
  • Biggest opening of 2018 so far (beating ‘Black Panther’s $202m in 2018)
  • Biggest April opening (beating ‘Furious 7’s $147.2m in 2015)
  • Biggest Spring opening (beating ‘Beauty and the Beast’s $174.8m in 2017)
  • Biggest worldwide opening (beating ‘Fate of the Furious’ $541.9m in 2017)

What ‘Infinity War’ is really aiming for, is the final jewel in the gauntlet: the domestic opening record. It’s currently held by the biggest film in the U.S. of all time, ‘The Force Awakens’, at $248m, but Marvel will hope to take the crown from their Disney-counterparts over at LucasFilm. We at Jumpcut think it’ll be a tight race, but ‘Infinity War’ may just fall short and reach $240m. With some sites predicting a high of $275m, however, nobody can say for definite where this film will land.

What else is on?

After last week’s close encounter, ‘A Quiet Place’ will put more distance between itself and ‘Rampage’ this weekend. The counter-programming element to ‘AQP’ sets it apart from the rest of the pack, meaning that it won’t drop as much this week as the others will. But, the same can’t be said for ‘Rampage’, which is looking like the first casualty of ‘Infinity War’s introduction. We’re expecting to see close to a 60% drop, as Thanos takes no prisoners in his quest for top spot.

For ‘I Feel Pretty’, which opened to a decent $16m last week, we’re comparing it to ‘Paul Blart: Mall Cop 2’, which dropped by around 60% in its 3rd week in 2015 – after the release of ‘Age of Ultron’ that is. There are multiple differences between the 2 films, but around $7.5m (thus a similar 53% drop) is probable.

The biggest surprise of last weekend, ‘Super Troopers 2’, isn’t looking to replicate the astonishing achievements of its opening. Its daily grosses haven’t been encouraging; its heavy 4/20 Friday promotion and fan-base popularity imply a front-loaded box office run, a point bolstered by the fact that 52% of its opening weekend gross was made on Friday (including Thursday previews). So, we’re predicting a drop between 60-65%, fairing slightly worse than another cult sequel, ‘Harold and Kumar Escape from Guantanamo Bay’ (2008).

Now, here’s a strange one to predict: ‘Black Panther’. Back in 2012 when ‘The Avengers’ was released, we saw quite a large consolation boost to Disney’s flop, ‘John Carter’ at the same time. As it turns out, many cinemas across the U.S. played a Disney-double bill, allowing viewers to watch both at a discount. A similar scenario may play out this weekend with ‘Infinity War’, and we’ve already seen ‘Black Panther’s latest Tuesday and Wednesday grosses improve upon last week’s totals. It can go either way, but we’re thinking it could maybe surprise the rest and get a good boost from ‘Infinity War’. Maybe.

Truth or Dare’ will continue its steep drop by pulling in just over $3m this weekend, as its been unable to establish itself in an already crowded market after an $18.7m opening. Once ‘Ready Player One’ was surprisingly hit hard by ‘Rampage’ a couple of weeks back, I suspect ‘Infinity War’ to turn the screw, with ‘Ready Player One’ pulling in a similar amount to ‘Truth or Dare’. ‘Blockers’ may be insulated, though, and leave this weekend with a decent 50% drop. Finally, its ‘Isle of Dogs’ that rounds off the top 10 again, closely battling ‘Traffik’, but only just prevailing with a $2.1m gross.

What do you think? Will Infinity War break the box office opening record in the US? Will Black Panther get a IW boost? Let us know on Twitter at @JUMPCUT_ONLINE.

Rank Last Week’s Rank Film US Gross so far Budget Jumpcut’s prediction Weekend drop Week no. BoxOfficeMojo’s prediction
1 Avengers: Infinity War $300m+ $240m 1 $230m
2 1 A Quiet Place $136.3m $17m $11.7m -44% 4 $10.2m
3 2 Rampage $70m $120m $8.2m -59% 3 $9m
4 3 I Feel Pretty $20.3m $32m $7.5m -53% 2 $8.9m
5 4 Super Troopers 2 $17.9m $4.4m $5.7m -62.5% 2 $5.9m
6 8 Black Panther $683.1m $200m $5.6m +15% 11 $2.9m
7 7 Blockers $49.9m $21m $3.4m -50% 4 $3.4m
8 5 Truth or Dare $31.8m $3.5m $3.2m -59% 3 $3.7m
9 6 Ready Player One $127.9m $175m $3.2m -57% 5 $3.4m
10 9 Isle of Dogs $4.9m $2m -42% 2 $1.7m

Weekend BO Results: ‘Super Troopers 2’ Steals The Show As ‘A Quiet Place’ Sneaks Back To #1

Written by Dapo Olowu

What do you get when you make an R-rated sequel to a 2002 cult classic, that made under $20m domestically, and opened in only 2,000 cinemas? Well, you get a film making a ground-breaking $15.2m in 3 days, absolutely smashing pre-release estimates (including ours).

Yes, ‘Super Troopers 2’, which came in at number 4 in the Box Office charts this weekend, smashed the $5m-$6m 3-day prediction in its first official night, with $7.95m in the bank on Friday. I can’t stress enough how well this film has done; with 1,400 cinemas less than ‘Zoolander 2’ (and with an R-rating), ‘Super Troopers 2’ still made $1m more in its opening weekend (and is just $3.2m short of the entire domestic total of the first ‘Super Troopers’ film in 2002). Incredible.

Jumping to the top of the leaderboard now, it was ‘A Quiet Place’, starring John Krasinski and Emily Blunt, that crept back into first place with $20.9m. It fought off tough competition with ‘Rampage’, with the two just $800k apart in this weekend’s results. The burgeoning rivalry ends, however, when comparing domestic totals: as ‘A Quiet Place’ is now the 2nd biggest film of the year in the U.S., with $131.3m, it’s sitting pretty worldwide at $206m, with ‘Get Out’ ($255m) and ‘Split’ ($278.5m) firmly in its sights. This is a much-needed win for Paramount Studios, who haven’t seen a film hit these domestic heights since ‘Star Trek: Beyond’ made $158.8m back in 2016.

Let’s not take anything away from ‘Rampage’, though. With just a 44% drop this weekend (better than the 2nd weekend fall of ‘Tarzan’, a summer movie and all), it’s succeeding in its attempt to make as much money as possible before the juggernaut that is ‘Infinity War’ drops in a few days. This is the case internationally too, as it topped non-US markets with a solid $57m from 61 countries. Worldwide, its total of $283.3m (including $65.6m in the US, and $56m in China) is a brilliant return on its $120m investment so far, and it should break-even if it makes around $100m more.

I Feel Pretty’ came in 3rd with a little over $16m. Although it’s Amy Schumer’s worst opening yet (continuing a discouraging downwards trend), we need to remember that a $16m opening from a $32m budget isn’t the worst start in the world. It faired well with its target audience too, (under-18s gave it an A+ on Cinemascore), hopefully indicating a decent Box Office run to come. Another female-focused movie, ‘Truth or Dare’, performed as predicted and dropped by around 60% in its 2nd weekend. The frontloaded-horror is performing similarly to other teen-oriented scares like ‘Unfriended’ and ‘Happy Death Day’, and will probably finish with a domestic total of around $38m-$41m.

Two films that held up surprisingly well this weekend were ‘Ready Player One’ and ‘Blockers’, with their smallest weekend drops to date (35.6% and 36.5%) showing that drops in cinema counts aren’t as impactful as first imagined. The same can be said for ‘Black Panther’, whose remarkable 15% drop this week leaves it with a strong chance to remain in the Box Office’s top 10 when ‘Infinity War’ comes out. The last time 2 films of the same franchise were in the top ten? Ten years ago. The films? ‘Iron Man’ and ‘The Incredible Hulk’. The power of the MCU, eh?

Finally, ‘Traffik’ impressed in only 1,000 cinemas with a respectable $3.9m opening, and ‘Isle of Dogs’ dropped by just 37% to post a 3-day cume of $3.5m. The big question now is, how will all of these fair when ‘The Avengers: Infinity War’ hits American cinemas on Friday? I’ll be back before the weekend with my predictions, but feel free to let us know yours on Twitter at @JUMPCUT_ONLINE.

Rank Last Week Rank Film Weekend Gross Total U.S. Gross Weekend drop Jumpcut’s prediction Difference Week number
1 2 A Quiet Place $20.9m $131.3m -36.6% $22.4m $1.5m 3
2 1 Rampage $20.1m $65.7m -43.8% $21.1m $1m 2
3 I Feel Pretty $16m $16m $13.5m $2.5m 1
4 Super Troopers 2 $15.2m $15.2m $5m $10.2m 1
5 3 Truth or Dare $7.8m $30.3m -58.3% $7.1m $0.7m 2
6 4 Ready Player One $7.4m $126.1m -35.6% $5.8m $1.6m 4
7 5 Blockers $6.8m $48.1m -36.5% $5.1m $1.7m 3
8 6 Black Panther $4.9m $681.4m -14.6% $3.9m $1m 10
9 Traffik $3.9m $3.9m $2.7m $1.2m 1
10 7 Isle of Dogs $3.5m $24.4m -36.8% $2.5m $1m 5