Written by Dapo Olowu
It’s Disney’s world, and we’re all just living in it. After securing the two biggest openings of the year so far in ‘Black Panther’ and ‘Infinity War’ (the latter being the biggest domestic and global opening of all time), the studio strengthened their position as a Box Office powerhouse by breaking its own animated opening record, with ‘Incredibles 2’ making $182.7m in the first 3 days of its release. The gross, almost $50m more than ‘Finding Dory’s $135.1m in 2016, eclipsed the entire 3-day opening of ‘The Incredibles’ in just 24 hours — including, in total, a record-breaking $18.5m from Thursday previews. The $53.1m brought in from overseas gives ‘Incredibles 2’ a worldwide opening of $233.8m; a blistering start for the sequel that cost a reported $200m to make.
Looking ahead, it’s hard to see this film not going after ‘Finding Dory’s final record of being the biggest animated film of all time in the States. The $486.3m grossed by the ‘Finding Nemo’ sequel would only require ‘Incredibles 2’ to have an opening week multiplier of 2.7x to better it, and when considering that no film with an A+ Cinemascore has ever had a multiplier under 3x, ‘Incredibles 2’ looks to become the first animated film to make $500m in the U.S.
In second place is ‘Ocean’s 8’, bringing in $19m for a $78.6m domestic total. Its 54% drop mirrors that of ‘Ghostbusters’ and franchise predecessor ‘Ocean’s Twelve’, increasing the likelihood that its final U.S. gross will land in the $120m+ region. It’s currently on $115.4m globally and will need to pull in another $70m or so if it wants to start raking in a profit. Next is new release, ‘Tag’, that matched our expectations by grossing $14.9m in its opening weekend. The R-rated comedy was a surprising hit with the ladies; with 51% of viewers being female, it will hope to use the even audience demographics to its advantage, and continue to attract a wider-than-expected audience in the upcoming weeks.
Star Wars origin story, ‘Solo’, held strong against ‘Incredibles 2’, bringing in a solid $10m and leaving the film just $6m away from the $200m domestic mark (and $9m away from $350m globally). ‘Deadpool 2’ is looking at doubling that worldwide figure, and is well on the way to doing so, after this weekend saw it earning $8.7m for 5th place. It’s just $5m away from the $300m domestic mark and $10m away from earning $700m worldwide. Those over at Fox will be hopeful it passes ‘Days of Future Past’s total of $747.9m to become the second biggest ‘X-Men’ film of all time.
New release ‘Superfly’ and A24 horror ‘Hereditary’ battled it out for 6th spot, with $6.9m each. The former grossed around $15k more, but with just $9m domestically so far, off a $16m budget, it’s nothing to write home about. ‘Hereditary’, on the other hand, has already out-grossed ‘Winchester’ in just its 2nd weekend to become the third biggest horror of the year, and is already the A24’s third biggest domestic hit ever after dropping by only 50% this weekend — making a $27m domestic total.
‘Infinity War’ sticks with the trend of continuously smaller weekend drops, and fell by only 25% from last weekend. Its $5.4m means it’s passed ‘Titanic’ to become the 4th biggest film in the U.S. of all time, with $664.3m. Although it’s likely to remain in 4th domestically, it aims to finish 3rd globally, as it’s just $50m away from passing ‘The Force Awakens’ $2.07bn worldwide total. Finally, ‘Adrift’ and ‘Book Club’ both lost over 1,000 cinemas each, and thus saw falls close to 60%, grossing $2.2m and $1.8m respectively. While it seems as if studio STX is cutting their losses with ‘Adrift’, as it struggles to even gross back its $35m budget, Paramount can rest easy knowing that it’s costs are repaid (and then some) with ‘Book Club’ closing in on a $70m worldwide gross.
Next weekend sees ‘Jurassic World: Fallen Kingdom’ enter American cinemas, and after already grossing close to $400m in International markets, how will ‘Incredibles 2’ and the rest cope? Let us know your thoughts on Twitter and Instagram – we’re at @JUMPCUT_ONLINE.
||Last Week Rank
||Total U.S. Gross
||Avengers: Infinity War