Written by Dapo Olowu
A second weekend at the top of the Box Office charts was a certainty, barring a freak collapse, but ‘Solo’ still only crawled to the finish line with a total of $29.4m, a major 65% drop from 7 days ago. It fared a little better internationally, where it fell by only 47%, but brought in just $30.3m here for a global total of $264.4m. Remember, ‘Solo’ comes from the same family of films as ‘The Force Awakens’, that opened in the U.S. alone to $248m in 2015 – a number that ‘Solo’ won’t reach in its entire domestic run. The gross it will finally end on is up for debate. Its second weekend drop mirrored 2014s ‘X-Men: Days of Future Past’s 64% fall, but while the latter was able to nab a 2.58x opening weekend multiplier, the upcoming ‘Incredibles 2’ and ‘Jurassic World: Fallen Kingdom’ will surely cut ‘Solo’s Box Office legs short. Could we see ‘Solo’ crash and burn at under $200m domestically? It’s looking more and more like reality as each day passes.
‘Deadpool 2’ is now just $2m away from a global gross of $600m, with still enough left in the tank to close in on $700m. The duo has confirmed themselves as the biggest R-rated franchise of all time, overtaking the ‘Fifty Shades’ trilogy’s $1.32bn worldwide gross, with $1.38bn. It’s a little difficult to ignore the diminishing returns here; ‘Deadpool 2’ is currently 11% behind its predecessor at the same point in its run, but with bucketloads of profit already assured, Fox won’t be too displeased. Its third weekend showed an interesting similarity to MCU films ‘Thor: Ragnarok’ and ‘Iron Man 2’; all three by the third weekend had/have domestic totals in the region of $250m. A finish nearing $310m for ‘Deadpool 2’ is thus likely, a fantastic return for the merc with the mouth, and for the studio willing to take the risk on the comic book hero.
The biggest new release of the weekend went to ‘Adrift’, which sailed steadily to an $11.6m total, in-line with our below-teen prediction on Friday. Its solid 70% on Rotten Tomatoes, and B on Cinemascore should give it the legs it needs to reach the shores of profitability, and it gets a further boost from the lack of any meaningful competition in the coming weeks. Still, the production cost of $35m, and heavily-skewed audience (69% of viewers were over 25), lands it in choppy waters with little room to grow. It’s a mixed-year for STX Entertainment thus far; ‘Gringo’ flopped with a $5m gross, whilst ‘I Feel Pretty’ and ‘Den of Thieves’ both performed decently, with over $70m each from $30m budgets. Its upcoming Mark Wahlberg shoot-em-up, ‘Mile 22’, and Melissa McCarthy comedy, ‘The Happytime Murders’, probably won’t buck the trend either.
‘Infinity War‘ held on strong this weekend to bring in $10.5m, but the real story this comes from China, as it dropped only 25% this weekend for a total of $356.2m – the 3rd biggest Hollywood film in Chinese history. Its current global total is $1.97bn, and although $2bn is guaranteed, reaching ‘The Force Awakens’ $2.07bn total seems like a step too far. Fifth spot goes to ‘Book Club’, which again boasted the lowest drop of the weekend, by only falling by 30% to take home $7m. Even with potential competition in ‘Adrift’, the rom-com is comfortably over $50m globally at the moment with a clear schedule ahead.
Now for one of the biggest surprises of the weekend, ‘Upgrade’ smashed expectations by grossing $4.7m in its first three days – enough to be BH Tilt’s second biggest opener ever, and needing just a multiplier of 2.3x to become their biggest ever domestic hit. The sci-fi horror opened in under 1,500 cinemas but was able to boast the 4th best per-cinema average of the weekend, with $3,206. Both ‘Life of the Party’ and ‘Breaking In’ continued their similar runs by bringing in $3.5m and $2.8m each, with domestic totals reaching $46.4m and $41.3m respectively.
No words can really describe just how badly Johnny Knoxville’s ‘Action Point’ did this weekend. It bombed, bringing in just $2.4m of a $19m budget. Far away from our hopeful $9m start, ‘Action Point’ suffered from the lack of advertising, 19% on Rotten Tomatoes (and C+ on Cinemascore), and no tie-in with the ‘Jackass’ franchise that launched Knoxville’s career. Paramount likely knew this would flop from a while back, and thus limited their exposure by spending as little as possible on promotion, which only raises the question: did they attempt to sell this to Netflix? Like they did with ‘Annihilation’ & ‘The Cloverfield Paradox’? The final film rounding off our top ten list was ‘Overboard’, which brought in $1.9m, just $170k off of ‘A Quiet Place’ in 11th.
Next weekend sees the horror ‘Hereditary’, crime thriller ‘Hotel Artemis’, and star-studded heist comedy ‘Oceans 8’ enter the picture. How will they get on against our current top ten? Let us know your thoughts on Twitter and Instagram – we’re at @JUMPCUT_ONLINE.
||Last Week Rank
||Total U.S. Gross
||Solo: A Star Wars Story
||Avengers: Infinity War
||Life of the Party